Using Pinterest to Boost Your Jewelry Business

Using Pinterest to Boost Your Jewelry Business

Surrounded by sterling silver beads and findings and don’t know what to do? Gain a little inspiration from fellow crafters and jewelry resellers on Pinterest. Jewelry and jewelry making are among the most popular Pinterest categories. It is the perfect place to uncover new materials and designs you’ve never thought of before. What are the top boards to follow?

Harper’s Bazaar
Harper’s Bazaar is a trusted source for fashion trends, and its jewelry-inspired Pinterest board is exceptional.

Lauren Santo Domingo
Travel back in time or gain inspiration from present-day jewelry trends. Lauren Santo Domingo’s Pinterest board covers everything from modern Swarovski crystal heart pendants to antique Portuguese royal jewels. No matter your style, you’ll find no shortage of inspiration here.

Christie’s
Christie’s is another trusted source of fine jewelry, featuring exquisite, classic designs with lasting popularity. 

Roomattic Jewelry
Every style of jewelry you can imagine presented in a single board. If your ideas are filling stale, don’t miss Roomattic.

How to Grow Your Jewelry Business on Pinterest
In addition to being an excellent resource for inspiring new designs for your jewelry business, Pinterest is also a great place to market your work. How can you get a traffic boost to your website from this popular online resource? 

Spend time browsing and pinning
Create a board. Pin. Re-pin. Repeat. A huge part of marketing your business on Pinterest is knowing the ropes, so it will take you less time when you are trying to promote your own jewelry images.

Pin your own products
Fans are great – but don’t wait for others to pin your products. Put yourself out there!

Build up your boards
Pinning more than your own products prevents your board from becoming boring. (Besides, Pinterest frowns on this practice.) To give yourself a traffic boost on Pinterest and on your site, cast a wide net, pinning a wide variety of jewelry styles and products, like gold filled beads and findings and stunning Swarovski crystal beads online. Varied boards are a critical part of creating a more interesting account and increasing exposure.

Follow your favorites
Reach out to pinner comrades with similar taste, following their accounts – they’ll often follow you back. Do the same for friends and business owners you know, boosting your followers.

Pin from the source
Make sure you are pinning from the original website, giving the proper credit. Avoid pinning from the home page. Attaching the image link to the actual item page ensures browsers find exactly what they’re looking for. 

Go vertical
Vertical photos take up more screen space, enjoying increased exposure and likelihood of repining. 

Drop it when it’s hot
Pin during high-traffic times, such as after dinner when people are home to boost traffic.

Bring your inspiration to life. Shop the wide selection of jewelry making supplies wholesale at Crystal Findings today.

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